The PPC Mastery Podcast

Take your Google Ads audits to the next level | Scaling with Bob EP3

Tue, 09 Sep 2025 06:15:00 +0200

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches!

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter

🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

Advanced onboarding: the secret to next-level client results | Scaling with Bob EP2

Tue, 02 Sep 2025 06:15:00 +0200

Download the list of questions here: https://drive.google.com/file/d/1rVoTjdGKq2QwxQJ7729az5u7FS-lpTQM/view?usp=sharing

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

Behind the scenes of Bob's new PPC freelance offer | Scaling with Bob EP1

Wed, 13 Aug 2025 10:15:00 +0200

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

From midwife to Freelance PPC Expert: the inspiring story of Sandi Walsh | EP 40

Tue, 10 Jun 2025 06:10:00 +0200

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

Follow Sandi Walsh on LinkedIn: https://www.linkedin.com/in/sandralouisewalsh/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

+77% Google Ads conversions with irresistible offers (w/ Lol Lowe) | EP 39

Mon, 02 Jun 2025 06:15:00 +0200

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

Follow Lol Lowe on LinkedIn: https://www.linkedin.com/in/lollowe/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

Chapters:

00:00 Introduction and Irresistible Offers

00:38 Welcome to the PPC Mastery Podcast

01:15 Spotlight on Lol: Inspiring The PPC Hub

02:19 Lol's Journey and Client Success Stories

03:21 Deep Dive into Irresistible Offers

04:40 Case Study: Personal Training Business

06:41 Case Study: Coffee Subscription Business

14:20 Results and Impact of Irresistible Offers

17:50 Challenges and Client Conversations

22:10 Freelancing and The PPC Hub Community

30:44 Final Thoughts and Advice for PPC Experts

31:22 Closing Remarks and How to Stay Connected

Why specializing got him more clients as a Freelance Google Ads Specialist (w/ Jos Cobussen) | Ep 37

Wed, 26 Mar 2025 06:15:00 +0100

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

Follow Jos Cobussen on LinkedIn: https://www.linkedin.com/in/jos-cobussen/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub

Chapters

00:00 Introduction and Guest Welcome

01:00 Golden Nugget for PPC Experts

01:45 LinkedIn Strategies for Client Acquisition

03:19 Guest's Career Journey

05:16 Challenges and Successes in Freelancing

09:58 Specializing in Lead Generation

14:42 Marketing and Client Acquisition Strategies

19:14 Scaling and Future Plans

25:42 Networking and Joining the PPC Hub

25:49 Investing in Knowledge and Courses

27:53 Impact on Skills and Confidence

29:06 Honesty and Experimentation with Clients

31:37 Freelancing Tips and Recommendations

35:17 Red Flag Clients and Learning Experiences

38:27 Productivity Hacks for Freelancers

43:13 Final Thoughts and Career Advice

46:08 Connecting and Wrapping Up

How she built an agency people actually enjoy working at (w/ Kat Sale) | Ep 36

Wed, 19 Mar 2025 06:20:00 +0100

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

Kat Sale is the Co-Founder of House of Performance and has grown her agency to 14 people in just a few years. In this episode, you'll learn why it's so important to build a good company culture, and how Kat has done that at HoP.

Follow Kat Sale on LinkedIn: https://www.linkedin.com/in/kat-sale/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub

Chapters

00:00 Introduction and Guest Welcome

01:05 The Journey of House of Performance

02:23 Building a Unique Company Culture

05:53 Challenges and Growth

09:02 Team Dynamics and Client Relationships

17:25 Future Goals and Reflections

22:37 Firing a Difficult Client

23:13 Addressing Burnout in the Industry

24:31 The Importance of Curiosity and Perseverance

27:02 Specialization in Digital Marketing

28:38 Balancing Work and Family Life

32:05 Rapid Fire Questions

38:53 Final Thoughts and Takeaways

Scale Google Ads with the Bottom-Up Funnel (w/ Aaron Young) | Ep 35

Wed, 12 Mar 2025 06:15:00 +0100

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

Subscribe to Aaron Young on YouTube: https://www.youtube.com/@AaronYoungGoogleAds

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub

Chapters

00:00 Introduction to Bottom of Funnel Strategy

00:19 Welcome to the PPC Mastery Podcast

00:28 Guest Introduction: Aaron Young

00:55 The Myth of Advanced Strategies

01:52 Aaron Young's Journey in PPC

07:22 Defining the Bottom Up Funnel Approach

07:44 Implementing the Bottom Up Funnel Strategy

13:24 Lead Generation vs. E-commerce Strategies

16:47 Evaluating Campaign Success

21:30 Challenges and Considerations

26:14 Rapid Fire Questions

30:40 Final Thoughts and Advice

32:50 Conclusion and Outro

How PPC & SEO can work together for huge results (w/ Diantha van Surksum) | Ep 34

Wed, 05 Mar 2025 06:15:00 +0100

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

In this episode, I talk to Diantha van Surksum, an ex-colleague of mine and Freelance SEO Specialist, on how PPC & SEO can work together for better results.

Follow Diantha van Surksum on LinkedIn: https://www.linkedin.com/in/diantha-van-surksum-040a8089/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub

Chapters

00:00 Introduction to Data Visibility and Collaboration

00:30 Welcome to the PPC Mastery Podcast

00:43 Guest Introduction: Dianta van Serksen

01:12 SEO and Google Ads Synergy

01:48 Dianta's Career Journey

03:15 In-House vs. Agency Experience

04:50 Breaking Down Silos in Digital Marketing

06:27 Combining SEO and SEA Data

09:35 Practical Collaboration Tips

17:18 SEO Fundamentals for Google Ads Specialists

27:21 Impact of AI on SEO and SEA

34:24 Final Thoughts and Key Takeaways

38:19 Closing Remarks and Contact Information

38:52 Podcast Outro and Additional Resources

Don't trust Google Ads data — use this metric instead (w/ Caterina Mariani) | Ep 33

Wed, 26 Feb 2025 06:10:00 +0100

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

Follow Caterina Mariani on LinkedIn: https://www.linkedin.com/in/caterina-mariani/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub

Chapters:

00:00 Introduction to Google Ads Perspectives

01:21 Caterina's Journey in Google Ads

02:44 The Importance of Metrics Beyond Google Ads

06:52 Understanding MER, AOV, and Customer Acquisition Costs

10:49 Educating Clients on Metrics That Matter

12:49 Incrementality Over Fluff in Advertising

15:41 Cross-Channel Strategies for E-Commerce Success

19:44 The Role of Logistics in E-Commerce Growth

21:01 Reporting Metrics That Drive Business Decisions

24:35 Rapid Fire Questions and Final Thoughts

How to travel the world as a Google Ads Specialist (w/ Denie Geertzen) | PPC Mastery Podcast Ep 32

Wed, 19 Feb 2025 06:20:00 +0100

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

Denie has traveled the world while working as a Freelance Google Ads Specialist. How did he do it? Find out on this episode!

Follow Denie Geertzen on LinkedIn: https://www.linkedin.com/in/denie-geertzen/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub

Real Google Ads case studies for Ecom & Lead Gen (w/ Ramial Aqeel) | EP 31

Thu, 13 Feb 2025 06:25:00 +0100

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

In this episode, I dive into several Google Ads case studies with Ramial Aqeel (Lead Gen & Ecommerce). Let's get technical!

Follow Ramial Aqeel on LinkedIn: https://www.linkedin.com/in/ramialaqeel/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub

An unofficial Google Rep's take on what drives REAL Google Ads Results | EP 30

Thu, 06 Feb 2025 06:15:00 +0100

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

In this episode, I talk about what it takes to drive results with Google Ads, from the unofficial perspective of a Digital Growth Strategist at Google (Maximilian vom Eyser). I will clarify again: Max is speaking on behalf of himself, not on behalf of Google. But he shared a lot of interesting insights, so enjoy!

- Follow Maximilian vom Eyser on LinkedIn: https://www.linkedin.com/in/maximilian-vom-eyser/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub

💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

Chapters:

00:00 Introduction to Auto Created Assets

00:14 Meet Maximilian: Senior Digital Growth Strategist at Google

03:08 Maximilian's Journey to Google

07:28 The Role of a Senior Digital Growth Strategist

10:25 Importance of Fundamentals in Google Ads

13:55 Advanced Strategies and Common Pitfalls

17:09 The Impact of AI and Automation

22:01 Beyond Google Ads: Holistic Business Growth

27:08 Evolving with Google Ads Automation

27:21 The Rise of Smart Bidding

28:14 Trusting Industry Changes

29:56 The Importance of Experimentation

32:18 Working at Google: Insights and Experiences

36:17 Future Trends in PPC and AI

44:53 Rapid Fire Questions

48:43 Final Thoughts and Advice for PPC Experts

50:16 Closing Remarks and How to Connect

Google Ads News & Trends for 2025: Search Max, AI & more (w/ Thomas & Adriaan) | EP 29

Wed, 29 Jan 2025 06:00:00 +0100

Gain total clarity on what it takes to drive results with Google Ads in 2025 & beyond. Join The PPC Hub: https://www.ppcmastery.com/hub

In this episode, I dive into Google Ads news & trends for 2025 with Adriaan Dekker and Thomas Eccel.

- Follow Adriaan Dekker on LinkedIn: https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/

- Follow Thomas Eccel on LinkedIn: https://www.linkedin.com/in/thomaseccel/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub

💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

Chapters:

00:00 Introduction to PPC Mastery Podcast

00:36 Meet the Guests: Thomas Eccel and Adriaan Dekker

01:25 Google Ads Insights and Controversial Opinions

03:13 Adriaan's Golden Nugget for PPC Success

04:29 Adriaan's Journey and Motivation

06:37 Thomas on Sharing News and Updates

08:20 Biggest PPC News Updates

08:47 Exploring Search Max and Bid Exploration

13:09 Microsoft Clarity Integration

24:43 2025 PPC Trends

25:21 Google's Revenue Focus: YouTube and AI

26:20 The Impact of AI on User Behavior and Market Share

28:36 Automation and AI in Google Ads

29:34 The Future of Video and Visual Ads

30:19 Privacy-Centric Marketing and New Metrics

33:42 Exciting Developments in Google Ads for 2025

36:13 Rapid Fire Questions: Insights and Advice

43:04 Final Thoughts and Where to Follow

43:58 Conclusion and Next Steps

How to prepare Google Ads for Black Friday (w/ Ruben Runneboom) | EP 28

Wed, 09 Oct 2024 10:15:00 +0200

In this episode, Ruben Runneboom shares how to prepare your Google Ads campaigns for Black Friday (and get your clients on board).

Ruben is the co-founder of Taskforce Agency and one of the smartest minds in PPC. He regularly shares advanced tips and tricks on LinkedIn, so be sure to follow him: https://www.linkedin.com/in/rubenrunneboom-ecommerce-specialist/

Extra resources provided by Ruben:

Briefing doc for clients: https://docs.google.com/presentation/d/1x6zcDpYuTzdYEqSAfHxjMgRN5lhVgcpCLyn01qLi2j0/copy

Q4 Strategy Framework: https://docs.google.com/spreadsheets/d/1HMaygtIdK3v6uj4JdFARRycC9DRRzGUp1U28q2hM3Ac/copy

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub

💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

Mike Rhodes — How to leverage AI with Google Ads | Ep 27

Wed, 02 Oct 2024 06:30:00 +0200

In this episode, Mike Rhodes shares how to leverage AI with Google Ads. This episode is full of gems, enjoy!

About Mike Rhodes:

Mike is a Dad, Husband, public speaker, and serial entrepreneur who built and sold his agency, co-wrote world’s best-selling Google Ads book, and is now building epic products for the PPC community.

- Follow Mike on LinkedIn: https://www.linkedin.com/in/mikerhodesideas/

- Get Mike’s pMax script: https://pmaxscript.com/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub

💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

Frederik Boysen — How to optimize for Profit with Google Ads | Ep 26

Wed, 25 Sep 2024 06:30:00 +0200

In this episode, Frederik Boysen explains why it’s so important to track and optimize for profit, not just revenue. This episode is full of gems, enjoy!

About Frederik Boysen:

Frederik Boysen is the founder of ProfitMetrics, a tool that specializes in tracking (gross) profit for ecom brands.

- Follow Frederik on LinkedIn: https://www.linkedin.com/in/frederik-boysen-607ab444/

- Get a free trial of ProfitMetrics: https://profitmetrics.io/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub

💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

Thomas Eccel — Demand Gen best practices [Google Ads] | Ep 25

Wed, 18 Sep 2024 06:30:00 +0200

In this episode, Thomas Eccel shares best practices to drive results with Demand Gen campaigns (Google Ads). This episode is full of gems, enjoy!

About Thomas Eccel:

Thomas is a high-level Google Ads Specialist who quickly mastered Demand Gen after it was launched. They even call him “The Demand Gen Whisperer”.

Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomaseccel/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub

💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

Bob Meijer — How to scale ecom brands with Google Shopping | Ep 24

Wed, 11 Sep 2024 06:30:00 +0200

In this episode, Bob returns to talk about how drive results with Google Shopping. This episode is full of gems, enjoy!

About Bob Meijer:

Bob is the 🐐 of Google Ads and I’m proud to call him my business partner and Co-Founder at PPC Mastery!

Follow Bob on LinkedIn: https://www.linkedin.com/in/bmmeijer/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub

💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

Geert Groot — How to scale Google Ads with small budgets | Ep 24

Wed, 04 Sep 2024 06:30:00 +0200

In this episode, Geert Groot takes you through a practical approach on how to scale Google Ads with small budgets. This episode is full of gems, enjoy!

About Geert Groot:

Geert is a freelance Google Ads Specialist who manages 100+ accounts at once. He specializes in local businesses and is a master at driving results with small budgets. He’s also an active member of The PPC Hub and frequently helps members drive results with small budgets.

Follow Geert on LinkedIn: https://www.linkedin.com/in/geertgroot/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub

💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

Niklas Buschner — 20X Case study: from €28K to €550K in 1.5 years with Google Ads | Ep 22

Wed, 28 Aug 2024 06:30:00 +0200

In this episode, Niklas Buschner shares an epic case study of how he grew a client from €28K/mo to more than €550K/mo in ad spend. This episode is full of gems, enjoy!

About Niklas Buschner:

Niklas is the founder of Radyant, a digital agency from Berlin. He’s a member of The PPC Hub and frequently shares his insights to help the members in our community.

Follow Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub

💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

Adriaan Dekker — The latest Google Ads News & Trends | Ep 21

Wed, 21 Aug 2024 06:30:00 +0200

In this episode, Adriaan Dekker takes you through the latest PPC news and trends, and shares a few golden nuggets on how to leverage LinkedIn to build your personal brands and get (freelance) clients. This episode is full of gems, enjoy!

About Adriaan Dekker:

Adriaan is my primary source of news updates and is officially the fastest-growing person in the PPC industry.

- Follow Adriaan on LinkedIn: https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/

- Subscribe to his PPC newsletter: https://adriaan-dekker.plugandpay.nl/checkout/google-ads-paid-newsletter

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub

💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

Bob Meijer — Modern-Day Search: best practices to drive results with Search campaigns | Ep 20

Wed, 14 Aug 2024 06:30:00 +0200

In this episode, Bob shares the “Modern-Day Search” framework to drive results with Search campaigns.

Search has changed a lot over the years and what worked in the past is no longer a guarantee for success.

Find out how to properly set up your Search campaigns. This episode is full of gems, enjoy!

About Bob Meijer:

Bob is the 🐐 of Google Ads and I’m proud to call him my business partner and Co-Founder at PPC Mastery!

Follow Bob on LinkedIn: https://www.linkedin.com/in/bmmeijer/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub

💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

John Moran — You can't trust Google Ads data (do this instead) | Ep 19

Wed, 07 Aug 2024 06:30:00 +0200

In this episode, John Moran shares why you can’t trust Google Ads data, and how to scale your campaigns instead. This episode is full of gems, enjoy!

About John Moran:

John is one of the smartest minds in the PPC industry. He is the Co-Founder of Solutions8 and Chief Strategist at Tier11.

Follow John Moran on LinkedIn.

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter

Join The PPC Hub: our global community of world-class Google Ads Specialists.

Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub

💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube

🎙️ Spotify

🍎 Apple Podcasts

E18 - How to build a business you actually like (interview with Kirk Williams) - The PPC Mastery Podcast

Thu, 28 Dec 2023 07:00:00 +0100

Miles sat down with PPC legend Kirk Williams to discuss how to build a business you actually like. Kirk shares some incredible insights that go against the "hustle" culture that gained popularity in recent years.

In 50 minutes, he'll completely help you redefine what success means to you, ensuring you build a business around your life and not the other way around.

Watch Kirk's recent TedX talk ("Stop the Scale: Redefining Business Success").

Follow Kirk here:

- Follow Kirk on LinkedIn

- Follow Kirk on X

- Read his blog at ZATO Marketing

- Grab his book "Stop the Scale, Building a Digital Agency You Actually Like"

Subscribe to The PPC Edge

Get advanced Google Ads tips in your mailbox every Monday: https://www.ppcmastery.com/blog

Subscribe to The PPC Mastery Podcast

📺 YouTube: https://www.youtube.com/@ppcmasterycom

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1

🔍 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hcHAuc3ByaW5nY2FzdC5mbS9wb2RjYXN0LXhtbC8xODgyOA

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

E17 - How to deal with stress in PPC - The PPC Mastery Podcast

Wed, 27 Sep 2023 07:00:00 +0200

Let’s face it: working in PPC is stressful. In this episode, we discuss how we deal with stress in PPC and give our tips to prevent burnout at all cost.

Thanks to Thomas Eccel for submitting his question!

E16 - Benefits of the growing PPC community - The PPC Mastery Podcast

Mon, 25 Sep 2023 07:00:00 +0200

Miles answers a question from Thomas Eccel:

“What are the benefits of the increasing PPC community power on Linkedin and Discord? How can we learn from each other, and how do you leverage the powerful community knowledge/news/strategies for your clients?”

E15 - How to create high-converting landing pages - The PPC Mastery Podcast

Fri, 22 Sep 2023 07:00:00 +0200

In this episode, Bob discusses how to create high-converting landing pages for Lead Gen & SaaS clients, incorporating the DREAM framework.

E14 - How to prioritize Google Ads tasks - The PPC Mastery Podcast

Wed, 20 Sep 2023 07:00:00 +0200

In this episode, we discuss how to prioritize your Google Ads tasks. Think about regular optimizations, one-off improvements, and experiments.

E13 - 12 new Performance Max updates to get excited about - The PPC Mastery Podcast

Mon, 18 Sep 2023 07:00:00 +0200

Recently, Google announced 12 new pMax updates. In this episode, Miles will run you through all of them!

E12 - Land your Dream Clients by focusing on their Dream Outcomes - The PPC Mastery Podcast

Fri, 15 Sep 2023 07:00:00 +0200

In this episode, we dive into how you can craft irresistible offers with our DREAM framework - Land your dream clients by focusing on their dream outcomes.

E11 - The origin story of our free Discord community - The PPC Mastery Podcast

Wed, 13 Sep 2023 07:00:00 +0200

In this episode, we dive into how our free Google Ads Discord community came about.

E10 - Why Miles likes to work for E-commerce clients only - The PPC Mastery Podcast

Mon, 11 Sep 2023 07:00:00 +0200

Miles answers a question from Thomas Eccel: “Why do you only work with Ecom accounts and not Lead Gen? And what’s your favorite ecom target metric to optimize towards?”

E09 - Demand Gen best practices - The PPC Mastery Podcast

Fri, 08 Sep 2023 07:00:00 +0200

In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen and the current best practices.

E08 - An introduction to Demand Gen - The PPC Mastery Podcast

Wed, 06 Sep 2023 07:00:00 +0200

In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen. What is it, how does it work, and for whom is it for? Let's find out!

E07 - What goals are you working towards? - The PPC Mastery Podcast

Mon, 04 Sep 2023 07:00:00 +0200

Miles answers a question from Bernt Muurling: “What do you want to achieve? What goal are you working towards?”

Got a question? Submit here and we might answer it in a future episode: https://www.ppcmastery.com/podcast

E06 - Miles' morning routine for PPC success - The PPC Mastery Podcast

Fri, 01 Sep 2023 07:00:00 +0200

Miles explains how he intentionally plans out his day for maximum results for his clients and PPC Mastery and why his morning routine is so important. Own the morning, own the day.

E05 - How to retain clients - The PPC Mastery Podcast

Wed, 30 Aug 2023 07:00:00 +0200

In this episode, we discuss how to retain your clients in the best ways possible, including a lot of personal examples and 'best-practices'.

E04 - High impact First Party data segments for audience signals - The PPC Mastery Podcast

Mon, 28 Aug 2023 07:00:00 +0200

In this episode, we give you some high-impact first-party data segment ideas for Lead Gen, SaaS, and Ecommerce that can be used for your audience signals.

E03 - How to get Google Ads clients - The PPC Mastery Podcast

Wed, 23 Aug 2023 07:00:00 +0200

Welcome to E3 of The PPC Mastery Podcast! In this episode, we zoom in on how Miles and I got our first clients and how we grew our freelance business.

E01 - Welcome - The PPC Mastery Podcast

Wed, 16 Aug 2023 07:30:00 +0200

Welcome to the first episode of The PPC Mastery Podcast! In this short episode we'd like to explain what you can expect from us in the near future. Let's roll!

E02 - How It All Started - The PPC Mastery Podcast

Wed, 16 Aug 2023 07:30:00 +0200

Welcome to the second episode of The PPC Mastery Podcast! In this podcast we'll touch on how it all started, how we became Google Ads specialists, how and when we started freelancing, how we met and how PPC Mastery was born. Let's dive in!