#44 Alexandra’s leap into entrepreneurship: what if trust was the missing bridge between promise and product?

In this episode, I connected with Alexandra van Viegen, founder of Onboardly, a company reimagining how SaaS businesses keep momentum after the sale. With a background in mathematics and machine learning and as a mother of three, Alexandra made the leap from corporate stability into the unpredictable world of startups. 

Her journey is rooted in resilience and fueled by an intrinsic drive to build not only a business but a model of trust, relationships and self-care that her children can look up to!

Deep dive talking points:

👉🏾 Onboarding as the bridge: why customer success begins the moment a deal is signed;

👉🏾 Breaking the chain: fixing the trust gap between sales handover and customer success;

👉🏾 Habits and relationships: embedding human connection into scalable SaaS growth;

👉🏾 Taking the leap: moving from corporate stability to the unknown of entrepreneurship;

👉🏾 Extreme self-care: showing her children that choosing yourself can make you a better parent.

Nuggets of empowerment:

🙌🏾 Growth starts with trust not with automation;

🙌🏾 A successful day is defined by taking action that opens the next door;

🙌🏾 Extreme self-care is a foundation for serving others fully.

Alexandra’s empowering quote:

🙌🏾 “I think I would be most proud 20 years from now that my children say their mother chose for herself”

Book mentioned:

📚 The Lean Startup by Eric Ries: the spark that turned reflection into action.

Connect with Alexandra:

Linkedin: https://www.linkedin.com/in/vvalex/ 

Company website: https://onboardly.tech 

A word from our sponsor: https://neotopia.nl    

Great strategies don’t fail because of process, they fail when behavior doesn’t follow. Neotopia helps teams turn change into lasting action, through positive reinforcement that actually sticks.   

What if the real key to sustainable growth isn’t in more technology but in honoring the promises we make to one another?