In this episode of the LEAD Podcast, Geert van der Cruijsen and René van Osnabrugge engage in a fascinating discussion with Gullik Jensen, a Product Director from Kongsberg Digital, focusing on the transformation of traditional industries through digital innovation. They delve into the challenges of aligning company vision with digital strategy, particularly in industries that have historically been hardware-focused. Gullik shares his experience in transitioning maritime simulators from physical installations to digital, cloud-based services, highlighting the importance of developing a clear digital vision that is both tangible and aligned with the company's purpose.

They also dive into the Empowering Operating Model pillar of the Engineering Culture model where they discuss the necessity of organizational support to facilitate innovation and the the shift from a product-centric to a service-oriented mindset.

Links

* Gullik Jensen -> https://www.linkedin.com/in/gullikjensen/

In this episode of the LEAD Podcast, Gullik from Kongsberg Digital recommended two books that are particularly insightful for understanding and navigating digital transformation in organizations:

1. **"Leading Digital: Turning Technology into Business Transformation"** by George Westerman, Didier Bonnet, and Andrew McAfee. This book is based on extensive research involving over 400 companies and provides a comprehensive guide on how companies can leverage digital technologies to enhance their business strategies. It emphasizes the balance between developing digital capabilities and strong digital leadership.

2. **"Zone to Win: Organizing to Compete in an Age of Disruption"** by Geoffrey A. Moore. This book focuses on the challenges businesses face when dealing with disruptive innovation. Moore provides strategies for companies to successfully navigate through these transformations by creating a structure that allows for both maintaining core business and focusing on innovative ventures.