LEAD Podcast - S01 / E02

#02 - Navigating Digital Strategy @ Kongsberg

Geert and Rene talk with Gullik Jensen, Product Director at Kongsberg Digital about Digital Strategy

In this episode of the LEAD Podcast, Geert van der Cruijsen and René van Osnabrugge engage in a fascinating discussion with Gullik Jensen, a Product Director from Kongsberg Digital, focusing on the transformation of traditional industries through digital innovation. They delve into the challenges of aligning company vision with digital strategy, particularly in industries that have historically been hardware-focused. Gullik shares his experience in transitioning maritime simulators from physical installations to digital, cloud-based services, highlighting the importance of developing a clear digital vision that is both tangible and aligned with the company's purpose.

They also dive into the Empowering Operating Model pillar of the Engineering Culture model where they discuss the necessity of organizational support to facilitate innovation and the the shift from a product-centric to a service-oriented mindset.

Links

* Gullik Jensen -> https://www.linkedin.com/in/gullikjensen/

In this episode of the LEAD Podcast, Gullik from Kongsberg Digital recommended two books that are particularly insightful for understanding and navigating digital transformation in organizations:

1. **"Leading Digital: Turning Technology into Business Transformation"** by George Westerman, Didier Bonnet, and Andrew McAfee. This book is based on extensive research involving over 400 companies and provides a comprehensive guide on how companies can leverage digital technologies to enhance their business strategies. It emphasizes the balance between developing digital capabilities and strong digital leadership.

2. **"Zone to Win: Organizing to Compete in an Age of Disruption"** by Geoffrey A. Moore. This book focuses on the challenges businesses face when dealing with disruptive innovation. Moore provides strategies for companies to successfully navigate through these transformations by creating a structure that allows for both maintaining core business and focusing on innovative ventures.


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About LEAD Podcast

We think software & it plays an important role in every company. Software is eating the world and companies need to adopt to this to survive.

In this podcast we want to share stories of successful people/companies, industry leaders & influencers for others to learn from.
Being a great software company means more than just having a great software architecture & cloud infrastructure (although this is part of it). In this podcast we want to focus on all things related building a successful software company, from people, process, technology & tools to culture
The world is still running on excel sheets and we’re scared of that. Let’s help every company improve in the way they run their digital business by sharing knowledge of how others did this. Every week a new guest, with expertise on a certain area of engineering cultures, will join hosts Geert &Rene to talk about this and to share their stories, journeys, learnings & pitfalls. 
The lead podcast is part of the lead community, an international community of leaders in Engineering, Architecture & Development.

If you have any questions or remarks, contact us at info@lead-podcast.io

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