Building the Dream - S01 / E07

Vision to Victory

Featuring Michel from LearnWise (ex-Eesysoft)

Michel did everything to nurture his start-up for > 5 years before it could pay him a first salary. 

Another 7 years later (+- 3 million ARR, + 175 clients and +-3,8 million end users) he did a massive textbook exit.

  • No external startup capital
  • No sales & marketing
  • Pure focus on building the best product
  • And waiting for the momentum…

Listen to my latest podcast with Michel Visser, the co-founder of Eesysoft (now Instructure).

We talked about his career full of commercial roles that led to the foundation of his first compant Eesysoft together with his partner Jan; how they built that and sold it to a strategic buyer (Instructure) in the middle of the Covid crisis when their business skyrocketed.

  • His time in Purmerend & Barcelona
  • How to use your “golden handshake bonus” from your last job to start a business
  • Taking a job next to your startup to give it time to grow
  • Waiting for the momentum to scale
  • How to build a great company culture
  • Being ghosted during an exit process
  • How Covid helped Eesysoft to grow and bring exit opportunities
  • How life changed after exiting
  • His new AI adventures!
  • His biggest failure and best advices (hint; don’t invest in boats)
  • And much more!

Eesysoft is a wonderful example of a company that has grown quietly, has made a few small pivots by carefully looking at the needs in the market and has managed to take action at the right time. 

And all in a very pleasant and controlled way.
For me, Michel has always been the epitome of control itself. 

Much respect for these achievements; and I am very curious to see how Michel's comeback in Edtech will turn out during the current AI revolution.

Thanks so much Michel for your time and a highly interesting conversation! 

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About Building the Dream

Rome was not built in a day, and neither are successful tech scale-ups. Join us on a captivating journey as we delve into the personal stories of 12 Dutch Tech Titans who transformed their tech startups into industry giants.

In "Building the Dream," we take you on an exploration of their remarkable journeys, filled with challenges, triumphs, and life-changing experiences. These tech pioneers share their intimate stories and insights into the rollercoaster ride of entrepreneurship. Who are these extraordinary individuals, and what valuable lessons do they have to offer?

Get ready to be inspired by the real-life stories of resilience, vision, and determination in the world of Dutch tech entrepreneurship.

Host of the podcast: Leopold van Oosten, CEO & founder of Amsterdam Standard.

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