This time I had the honor to dive deep with Martijn Beumer, co-founder and CPO of Producthero!
Producthero currently serves >10.000 webshops and + 500 online marketing agencies, has an Ad Spend of a staggering +1.5 billion (!!) euro over their platform and works for brands like Nike, Ikea, Wehkamp, Praxis, Etos and many more.
They already have + 280 million products in their database; so big chance you see their name under a Google Shopping Ad when you search for a product (anywhere in Europe)!
We talked about how his career of freelancing as an online marketeer led to the foundation of Producthero together with his partners Wouter and Hans.
- How he deliberately picked a job that didn’t require any studies
- His years of becoming an absolute expert in his field
- What EU regulation led to the foundation of Producthero
- How to make your first steps with your founders
- Why Producthero is 20% cheaper than advertising on Google itself?
- The flywheel effect of Producthero
- What motivates him
- How covid boosted their business
- Their goals for the future
- How to keep the founding team aligned when the company explodes
- How to say no to interested investors as a team
- His advice for other founders
Tune in to hear all about how his career of freelancing as an online marketeer led to the foundation of Producthero together with his partners Wouter and Hans.
