In podcast #45 Wouter interviews Marcel Lamers, Co-Founder and CEO of Lone Rooftop. Marcel is 32 years old. He studied at the IVA, an automotive school but decided he wanted a career in Marketing instead. After following a marketing study in the USA he started working for a Marketing company with Technology clients. Technology fascinated him and so he followed a 2 year Tech study. After this he joined Hyves (a former Dutch social network similar to Facebook) as a product manager. During his time at Hyves, he came in contact with real estate managers and realised they had a lack of insight in their buildings and 30% of their buildings were unused. There was room for improvement and so came the idea to start Lone Rooftop. Together with Jeroen Coumans and Reinoud Elhorst (former Hyves colleagues) he started Lone Rooftop in 2014. Now 5 years later they have 25 employees and they are still growing. Their workfield is not only in the Netherlands, but also in other European countries as well as the USA. Lone Rooftop enables Corporate Real Estate leaders to become data-driven. Based on existing WiFi networks and additional sensor data that can be integrated, their Position Intelligence Engine (PIE)provides organisations and systems with the most accurate, real-time and predictive space utilization metrics of their buildings. For the full interview please listen to podcast #45!