Financial health, sustainability and raising €750.000 capital

“Sofie” app helps people live financially healthier lives through conscious spending choices. 

In this podcast episode of One Million Euro Stories, Iris Mettendaf speaks to the CEO and founder of Sofie, Astrid Bruinsma Eggink.

Mission of Sofie is to stimulate 100 million Europeans to live a financial healthier and sustainable life through B2B2C Saas platform.

Financial health 

•“Overcoming financial problems requires automating tasks and making unconscious decisions conscious”, says Astrid Bruinsma Eggink.

• Mostly 95% of daily decisions are unconscious, while 5% are thoughtfully considered.

• She discusses the importance of goal setting and small steps in achieving financial goals.

• The App provides personalized messages and tips to help users reach their financial objectives.

Using behavioral economics to improve financial decision-making.

• Astrid discovers that using videos and images can help people take financial actions, as only 5% prefer to think about problems before acting, while 80% prefer to hear or to see something before taking action.

• She seeks to double the number of people taking action on financial products through behavioral economics and scaling through fintech.

Bootstrapping, product development, and team growth.

• Astrid bootstrapped her company for €120,000 and showed investors her vision and ability to execute and eventually securing funding of €750.000.

• Scaling social enterprise requires a diverse team, product-market fit, and external funding, while maintaining personal well-being is crucial. 

Listen to this new podcast episode and the journey of Astrid Bruinsma Eggink of Sofie.