Join Iris Mettendaf on the One Million Euro stories Podcast where she talks with the founder of Bana Records: Blen Mekonnen.
This episode dives into the sound and strategy behind a modern Ethiopian label. Blen reveals how she maps an artist’s “artistic DNA,” identifies target audiences, and crafts unique brands — all while preserving the cultural elements that make the music authentic. From regional rhythms and nostalgic production elements to social-media-savvy marketing interns.
Learn the interplay between tradition and innovation that’s helping Ethiopian music travel beyond borders.
Listen now — available on your favorite podcast app.