Aletta Talks - S01 / E03

#3 How hidden values and desires influence our health

With Koert van Ittersum, professor of marketing and consumer well-being

How does marketing influence our life, choices we make and ultimately our health? Can marketing make us do things we don't want? And in what way could marketing actually contribute to our well-being?

Leoni von Ristok talks with Koert van Ittersum, professor of marketing and consumer well-being from the University of Groningen to explore these and more questions.

Quote: There is No Luck. Only Good Marketing. | Franz Schrepf | TEDxAUCollege

Music from Pixabay:

  • The podcast intro
  • Penguin modern chillout
  • Promo music
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About Aletta Talks

Aletta dives into the cutting edges of health research and societal questions. Together with various experts we explore new perspectives and solutions.

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