In episode 2, host Alex Broekman takes a dive into the world of digital marketing with specialist Wouter Hosman, previously Innovation Manager at Merkle, one of the biggest marketing agencies in the Netherlands.

Wouter has always been fascinated with cutting edge innovation in marketing and has recently decided to start his own marketing agency, Hosman Marketing to explore this fascination to the fullest. Whereas previous guest Thomas Helfrich needed to find a way to communicate with 100,000 employees, Wouter's projects only take off if the client wants to reach at least 100,000 customers. But how do you start a conversation with so many people? That's what the second episode of OutsideIn is all about!