Why are top companies communicating in a fun and engaging way to consumers, while they use dry, formal communication towards their very own employees? And what can we learn from the fast-moving world of news and the slower-paced corporate environment when it comes to internal communication?

In the first episode of OutsideIn, the new podcast on internal communication, host Alex Broekman speaks with Cologne-based Thomas Helfrich. After 20 years as journalist and anchor at Bloomberg and Deutsche Welle, Thomas made an untypical career switch and became a leader at the German life science organization Bayer AG. With over 100,000 employees, we can definitely say that it's a pretty complex organization. In 10 years, Thomas covered everything from social media to arts and culture and is now Head of Corporate Positioning.